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All Seminars
The whole programme at a glance: masterclasses, seminars and free courses, with dates.
E-Commerce Operations Masterclass
E-Commerce Operations The two-day seminar for shop owners who want to build logistics, payment and fulfilment as an ope…
E-Commerce Setup Masterclass
E-Commerce Setup The two-day seminar for anyone who wants to set up an online shop the right way: from choosing the sho…
E-Commerce Strategy & Business Models Masterclass
E-Commerce Strategy & Business Models The two-day seminar for founders and shop decision-makers who want to build their…
Email Automation
Email Automation The two-day seminar for everyone who no longer wants to address customers by hand: you learn to recogn…
Email Marketing
Email Marketing The two-day seminar for everyone whose newsletter goes out and whose list does not grow anyway: you lea…
Email Marketing Basics
Email Marketing Basics is an eight-hour, self-paced introduction to email marketing for online shops. Across four modul…
GDPR in Online Retail
GDPR in Online Retail The two-day seminar for everyone who processes personal data in a shop and is responsible for it:…
Generative Content Creation
Generative Content Creation The two-day seminar for everyone who needs content at scale and does not want to trade qual…
Getting Started with Google Analytics
Getting Started with Google Analytics is a free, self-paced introduction to Google Analytics 4 for people who work with…
Leadership & Organisation Masterclass
Leadership & Organisation in Digital Commerce The two-day seminar for managers and owners of growing e-commerce compani…
Leading Digital Change
Leading Digital Change The two-day seminar for everyone who has to implement change instead of only announcing it: you…
Leading Remote & Hybrid Teams
Leading Remote & Hybrid Teams The two-day seminar for everyone leading a team they rarely see: you learn how trust deve…
Online Marketing & Traffic Masterclass
Traffic Fundamentals The two-day seminar for shop owners who want to make digital visibility plannable: you combine SEO…
Online Marketing Basics
Online Marketing Basics is a 12-hour, self-paced introduction to the structure of online marketing. It explains how cha…
Payment & Shipping
Payment & Shipping The two-day seminar for everyone whose order is lost at the last step: you learn to choose payment m…
Performance Marketing Masterclass
Performance Marketing Mastery The two-day seminar for shop decision-makers who want to scale paid channels profitably:…
Presenting & Storytelling
Presenting & Storytelling The two-day seminar for anyone who stands in front of people and wants to achieve something:…
Product Data & PIM
Product Data & PIM The two-day seminar for everyone whose product data consists of one spreadsheet, three Excel files a…
Product Data Basics
Product Data Basics is a six-hour, self-paced course about the information that makes products findable, understandable…
Prompting & AI Tools in Daily Work
Prompting & AI Tools in Daily Work The two-day seminar for everyone who uses AI tools and does not want to guess: you l…
Scaling & Internationalisation Masterclass
Scaling E-Commerce The two-day seminar for shop decision-makers who want to grow beyond their home market: assessing ma…
SEO Basics
SEO Basics introduces the main principles of search engine optimisation for online shops. In 12 hours of self-paced lea…
Social Media Basics
Social Media Basics is a free, self-paced introduction to social media for online shops. In eight hours, you work throu…
Social Media Marketing
Social Media Marketing The two-day seminar for everyone who has to be visible on social channels: you learn which chann…