Leadership & Organisation Masterclass

Leadership & Organisation in Digital Commerce The two-day seminar for managers and owners of growing e-commerce companies who want to set up roles, processes and responsibilities so that knowledge is documented and growth does not hang on individuals.

Leadership & Organisation in Digital Commerce at a glance

• Format: 2 days on site + self-learning track
• Level: Advanced organisation
• Participants: Max. 16 people
• Language: German
• Certificate: AEI certificate of participation
• Investment: €1,490.00 plus VAT

Many e-commerce companies grow faster than their organisation can keep up with. Tasks hang on individuals. Processes are not documented. Decisions happen informally. Knowledge sits in heads instead of in systems. And the more revenue is generated, the greater the friction, dependencies and operational uncertainty become.

This seminar helps you make your e-commerce business organisationally scalable: you structure roles, processes, responsibilities and an e-commerce operating system that documents knowledge, reduces dependencies and makes growth steerable.

Who is this seminar for?

For founders, shop owners and e-commerce managers who do not just want to keep their digital business running operationally but want to lead it as a resilient organisation with clear roles, processes and decision logic.

• You want to lead your e-commerce team more clearly without having to make every decision yourself.
• You have recurring tasks but no clean process documentation or responsibility logic.
• You lack an operating system that brings objectives, meetings, tasks, KPIs and knowledge together.
• You want to reduce dependence on individuals and secure know-how structurally in the company.
• You want to enable growth without communication, handovers and responsibilities constantly slowing things down.

Your learning objectives

After this seminar you can:

• analyse which organisational structure your e-commerce business really needs.
• define which roles, responsibilities and decision rights must be regulated clearly.
• build an understanding of how processes are documented so that teams can work independently.
• develop an understanding of how an e-commerce operating system connects objectives, KPIs, meetings and tasks.
• reduce where dependencies on individuals, tools or informal knowledge arise.
• structure which meetings, routines and reporting formats make leadership easier.
• decide which processes should be standardised, automated or delegated first.
• scale without growth leading to chaos, overload or loss of control.

Organisation fields at a glance

• Roles — Clarify responsibilities, decision rights and handovers.
• Processes — Document and standardise recurring workflows.
• Operating System — Connect objectives, meetings, tasks, KPIs and knowledge.
• Steering — Set metrics, rhythm and accountability.
• Documentation — Secure knowledge and reduce dependence on individuals.
• Leadership — Lead, prioritise and organise teams in a scalable way.

Programme — 2 days

Day 1 – Roles, processes & operating system

09:30–10:45 — Organisation check

• Why growth makes organisational problems visible
• Analysing roles, processes, tools and decision paths
• Recognising typical bottlenecks in growing e-commerce teams
• Applying the AEI Organisation Map as a structural model

11:00–12:30 — Roles & responsibilities

• Defining core roles in digital commerce cleanly
• Using RACI logic for tasks, decisions and handovers
• Defining owners for shop, marketing, operations, content and data
• Making unclear responsibilities and duplicated work visible

13:30–15:00 — Process design & documentation

• Recording recurring shop processes systematically
• Using SOPs, checklists and process maps sensibly
• Determining the level of documentation that fits the team size
• Building processes so they do not hang on individuals

15:15–16:45 — E-commerce operating system

• Connecting objectives, KPIs, meetings, tasks and knowledge
• Structuring weekly, monthly and quarterly routines
• Placing a tool stack for organisation and process documentation
• Sketching a first operating system architecture

Day 2 – Leadership, steering & roadmap

09:30–10:45 — Leadership in digital commerce

• Setting priorities in dynamic e-commerce environments
• Steering teams between day-to-day business and growth initiatives
• Accelerating decisions without losing quality
• Understanding leadership as a system rather than constant intervention

11:00–12:30 — KPIs, reporting & steering

• Defining relevant steering metrics per area
• Setting reporting rhythms and responsibilities
• Separating dashboard, meeting and decision cleanly
• Recognising warning signals for organisational overload

13:30–15:00 — Reducing dependencies

• Finding single points of failure in knowledge, tools and people
• Improving handovers, deputies and responsibility logic
• Prioritising and closing documentation gaps
• Reviewing the organisation for stability and scalability

15:15–16:45 — Your 90-day organisational roadmap

• Prioritising organisational issues by impact and effort
• Setting operating system elements for your own shop
• Separating quick wins from structural projects
• Finalising your personal 90-day organisational roadmap

Our approach

AEI does not see leadership in e-commerce as gut feeling or meeting culture. You work on the logic behind scalable organisation: clear roles, documented processes, dependable steering and an operating system that makes teams more independent.

The self-learning track prepares you with organisation checklists, SOP examples and operating system templates, so the live days are used for real structural decisions.

• ROLE CLARITY You make visible who decides, who delivers and where handovers break.
• PROCESS MEMORY You secure knowledge in systems, not only in individual people's heads.
• OPERATING RHYTHM You connect objectives, KPIs, meetings and tasks into a steerable rhythm.

What you take with you

• AEI Organisation Map for roles, processes, tools and decision paths.
• RACI template for e-commerce tasks, responsibilities and handovers.
• SOP template for recurring shop, marketing and operations processes.
• E-commerce Operating System Canvas for objectives, meetings, KPIs and tasks.
• Process documentation checklist for reducing dependence on individuals.
• Meeting rhythm template for weekly, monthly and quarterly commerce routines.
• KPI set for team steering, prioritisation and operational transparency.
• Single point of failure check for knowledge, tools, roles and processes.
• Personal 90-day organisational roadmap for your e-commerce business.

Investment and dates

• Regular price: €1,490 plus VAT
• Early bird price: €1,190 plus VAT up to 30 days before the seminar starts
• Bundle offer: 15% discount in combination with „E-Commerce Operations“
• Format: 2 days on site + self-learning track
• Participants: Max. 16 people
• Language: German
• Location: Berlin, Munich, Cologne and Hamburg

Dates are added continuously. On request we will name the next available date and advise on on-site, live online or self-paced.