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Brand Building & Community Masterclass
Brand Building & Community in E-Commerce The two-day seminar for shop owners who want to break free from dependence on…
Content Management in the Shop
Content Management in the Shop The free course for everyone who looks after product pages, categories and content in a…
Content Marketing
Content Marketing The two-day seminar for everyone who produces content and wants to see impact rather than just output…
Email Marketing
Email Marketing The two-day seminar for everyone whose newsletter goes out and whose list does not grow anyway: you lea…
Email Marketing Basics
Email Marketing Basics is an eight-hour, self-paced introduction to email marketing for online shops. Across four modul…
Online Marketing & Traffic Masterclass
Traffic Fundamentals The two-day seminar for shop owners who want to make digital visibility plannable: you combine SEO…
Online Marketing Basics
Online Marketing Basics is a 12-hour, self-paced introduction to the structure of online marketing. It explains how cha…
Performance Marketing Masterclass
Performance Marketing Mastery The two-day seminar for shop decision-makers who want to scale paid channels profitably:…
SEO Basics
SEO Basics introduces the main principles of search engine optimisation for online shops. In 12 hours of self-paced lea…
Social Media Basics
Social Media Basics is a free, self-paced introduction to social media for online shops. In eight hours, you work throu…
Social Media Marketing
Social Media Marketing The two-day seminar for everyone who has to be visible on social channels: you learn which chann…
Marketing in e-commerce is not a budget line but a calculation with two sides. This subject area shows how traffic arises, what it costs and how attention becomes revenue that repeats.
Most channels are either not measured at all or only up to the click. What happens afterwards — repeat purchase, customer value, organic effect — drops out of the picture. As a result the channel that delivers leads fastest wins, not the one that brings in most.
The courses cover path and depth. The masterclasses handle Online Marketing & Traffic, Performance Marketing and Brand Building & Community. The seminars go into the handwork: Content Marketing for topics with demand, Email Marketing for your own list, Social Media Marketing for two channels with a rhythm and Content Management in the Shop as a free entry point.
For marketing and e-commerce leads, performance teams and shop owners who have to convert reach into revenue.
How to choose your entry. If you do not know where your customers come from, start with the Online Marketing & Traffic Masterclass. If traffic is there and the margin is not, the Performance Marketing Masterclass. If nobody knows you, Brand Building & Community.
The seminars are the handwork behind it. Content Marketing for topics with demand, Email Marketing for your own list, Social Media Marketing for two channels with a rhythm. Content Management in the Shop is free and the right start if you maintain product texts and categories yourself.
A sequence that has proven itself: your own list first, then content, then paid channels. Your own list is the only channel you own — and the only one you do not have to rent.
All courses can be booked individually and run on fixed dates in Berlin, Hamburg, Cologne, Munich and live online.
Frequently asked questions
What happens after the click, meaning repeat purchase, customer value and organic effect, drops out of the picture. As a result the channel that delivers leads fastest wins, not the one that brings in most.
A proven order is: your own list first, then content, then paid channels. Your own list is the only channel you own. If you do not know where your customers come from, start with the Online Marketing & Traffic masterclass.
No. Every course can be booked individually. A recommendation for where to start is in the text further up on this page.
On fixed dates in Berlin, Hamburg, Cologne and Munich or live online. The content and the AEI certificate of attendance are the same in both formats. Current dates and prices are in the list on this page and on each course page.
Yes. The same content is available as in-house training, tailored to your examples. Many training courses can also be funded; what is needed for that is described under funding.