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Seminars follow a fixed programme because that works best for a group. Coaching starts where your situation is too specific for an agenda: taking stock before a relaunch, getting a second opinion before committing a budget, or building a plan for the weeks after a seminar.
Coaching at a glance
- Format: one to one with your trainer
- Duration: two hours for transfer coaching, other lengths on request
- Delivery: live online or on site
- Language: German
- Participants: one person or a team
- Date and price: on request
Typical reasons to book
These situations come up again and again in our seminars. Each of them can be prepared as a coaching session.
- You are choosing between two shop systems and want to be able to justify the decision.
- The relaunch is agreed, but the order of the work is still open.
- Your analytics and your ad accounts tell two different stories.
- A team needs one priority rather than five.
- What you learned in a seminar should reach your daily work instead of a folder.
Transfer coaching
Taking stock
Support before launch
Team coaching
How a coaching session runs
- Enquiry: tell us briefly what the situation is, by phone on +49 89 62 82 4893 or by email to info@alpha-ecommerce-institut.de.
- Short call: in 15 minutes we establish whether coaching is the right format and who takes it. If it is not, we say so.
- Preparation: you send us in advance what you want to discuss: numbers, screenshots, access, a draft agenda.
- Session: live online or on site. We work on your task, not on a slide deck.
- Result: you get a short summary with the agreed steps and the person responsible for each.
What makes preparation easier
Coaching gets denser when we know what it is about beforehand. Helpful are the actual decision or task, existing figures, a look at the systems involved and the question of who has to agree at the end.
When a seminar is the better fit
A seminar brings a group to the same level and follows a proven sequence. Coaching works on a single case, without an agenda for others. If several people in your company need the same topic, our in-house training is the better route.
A seminar follows a fixed programme for a group so that everyone reaches the same level. Coaching works on your specific task and ends with steps that fit your situation. The two combine well: the seminar for the method, the coaching for the transfer.
Yes. Transfer coaching lasts two hours and takes place after the seminar. You bring whatever has stayed open since then and leave with a plan for the coming weeks.
Yes, coaching works with more than one person. For larger groups we prepare an agenda and agree beforehand which questions should be on the table, so the time goes to your team's topics.
Both. Live online saves travel time, on site it is easier to look at a screen together. For live online you need a suitable device, a sufficiently stable internet connection and working audio and, if needed, video equipment.
For companies we quote net prices plus VAT, for consumers gross prices. We tell you the price after the initial call and before you book.