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Content Management in the Shop The free course for everyone who looks after product pages, categories and content in a…
Customer Service Basics is a free, self-paced introduction to customer service in online shops. In six hours, you work…
E-Commerce Law Basics is an eight-hour, self-paced introduction to the legal requirements that apply to online shops in…
Email Marketing Basics is an eight-hour, self-paced introduction to email marketing for online shops. Across four modul…
Getting Started with Google Analytics is a free, self-paced introduction to Google Analytics 4 for people who work with…
Online Marketing Basics is a 12-hour, self-paced introduction to the structure of online marketing. It explains how cha…
Product Data Basics is a six-hour, self-paced course about the information that makes products findable, understandable…
SEO Basics introduces the main principles of search engine optimisation for online shops. In 12 hours of self-paced lea…
Social Media Basics is a free, self-paced introduction to social media for online shops. In eight hours, you work throu…
Courses at no cost. They are made for getting started: you learn the basics of a topic without a budget and without a fixed date. Each course has modules and lessons and ends with a certificate of attendance.
Access lasts one year. You can pause at any time and continue later. If you want to go deeper, every free course leads to the matching paid seminar.
Frequently asked questions
Nothing. The courses are permanently free, with no hidden fees and no subscription.
No. The courses are self-paced. You start whenever you like and learn at your own speed.
One year from booking. You can pause at any time and continue later.
Yes. After completing all modules you receive a certificate of attendance from the Alpha E-Commerce Institute.
The free courses give an overview of a topic. The seminars go deeper over two days, with exercises on your own shop and a maximum of 16 participants.