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All Seminars
The whole programme at a glance: masterclasses, seminars and free courses, with dates.
A/B Testing & Experiments
A/B Testing & Experiments The two-day seminar for everyone who no longer wants to decide by gut feeling in the shop: yo…
Advertising Law & Cease-and-Desist Letters
Advertising Law & Cease-and-Desist Letters The two-day seminar for everyone responsible for advertising online: you lea…
Agile Leadership & OKR
Agile Leadership & OKR The two-day seminar for everyone who sets goals and notices that they reach nobody: you learn wh…
AI Analytics & Reporting
AI Analytics & Reporting The two-day seminar for everyone who receives reports and has to make decisions: you learn to…
AI Automation for Shops
Automation Fundamentals The two-day seminar for shop owners who want to take recurring work out of daily operations: yo…
AI Foundations for E-Commerce
AI Foundations for E-Commerce The two-day seminar for everyone who wants to use AI in retail and not stop at the demo:…
AI in E-Commerce Masterclass
AI in E-Commerce Masterclass The two-day masterclass for shop decision-makers who want to turn individual AI tools into…
AI Law & the EU AI Act
AI Law & the EU AI Act The two-day seminar for everyone who uses AI and has to answer for it: you learn which risk clas…
Brand Building & Community Masterclass
Brand Building & Community in E-Commerce The two-day seminar for shop owners who want to break free from dependence on…
Business Sale & Exit Masterclass
Exit-Readiness & Funding The two-day seminar for owners of growing e-commerce companies who want to raise capital or pr…
Checkout Optimization
Checkout Optimization The two-day seminar for everyone whose baskets are full and whose orders are still too few: you l…
Comparing Shop Systems
Comparing Shop Systems The two-day seminar for everyone facing a platform decision or unhappy with the current one: you…
Conflict Management
Conflict Management The two-day seminar for anyone who no longer wants to sit conflicts out: you learn to see what real…
Content Management in the Shop
Content Management in the Shop The free course for everyone who looks after product pages, categories and content in a…
Content Marketing
Content Marketing The two-day seminar for everyone who produces content and wants to see impact rather than just output…
Conversations & Negotiation
Conversations & Negotiation The two-day seminar for anyone who leads conversations in which something gets decided: you…
Conversion Optimization Masterclass
Conversion Fundamentals The two-day seminar for shop owners who want to turn existing traffic into more revenue: you le…
CRM & Retention Masterclass
CRM, Retention & Customer Lifetime Value The two-day seminar for shop owners who want to turn first-time buyers into re…
Customer Loyalty & Retention
Customer Loyalty & Retention The two-day seminar for everyone who does not want to start from scratch every year: you l…
Customer Service Basics
Customer Service Basics is a free, self-paced introduction to customer service in online shops. In six hours, you work…
Data Analytics Masterclass
Data & Analytics Pro The two-day seminar for shop decision-makers who want to derive clear decisions from data: a reduc…
Digital Nomad Masterclass
Digital Nomad Readiness The two-day seminar with a follow-up self-learning track for shop owners, founders and freelanc…
E-Commerce Law Basics
E-Commerce Law Basics is an eight-hour, self-paced introduction to the legal requirements that apply to online shops in…
E-Commerce Legal & Compliance Masterclass
Legal & Compliance The two-day seminar for shop owners who want to understand their legal obligations in an online shop…