E-Commerce Legal & Compliance Masterclass

Legal & Compliance The two-day seminar for shop owners who want to understand their legal obligations in an online shop and turn them into dependable processes — from imprint, privacy and consent to advertising law and an internal legal check.

Legal & Compliance at a glance

• Format: 2 days on site + self-learning track
• Level: Fundamentals / consolidation
• Participants: Max. 16 people
• Language: German
• Certificate: AEI certificate of participation
• Investment: €790.00 plus VAT

Online shops operate in a dense legal field. Imprint, privacy, withdrawal, prices, claims, tracking, newsletter, payment and fulfilment all interlock. A single mistake can become expensive — especially once processes grow, campaigns speed up and nobody quite knows what was actually reviewed.

This seminar makes legal requirements in e-commerce tangible. You will understand what to watch out for, which obligations genuinely matter and how to build clear shop, marketing and process checks from them. Afterwards you run your shop with noticeably more confidence — without legal topics constantly slowing you down.

Who is this seminar for?

This seminar is aimed at shop owners, founders, e-commerce managers and digital entrepreneurs who do not want to delegate legal matters without understanding them.

• You want to put your online shop on a cleaner legal footing without fighting through unclear individual opinions.
• You already use shop pages, checkout, newsletter or tracking and want to review the risks systematically.
• You lack a clear system for which legal topics must be checked before a launch, a campaign or a range extension.
• You want to connect marketing, conversion and legal matters better instead of handling legal requirements only at the end.
• You are concerned about warning letters, privacy mistakes or incorrect mandatory information — and want clarity at last.

Your learning objectives

After this seminar you can:

• analyse which mandatory legal areas concretely affect your shop
• prioritise which risks must be resolved first before a launch, campaign start or scaling
• check whether imprint, privacy, cookie consent and tracking processes work together cleanly
• assess whether product pages, prices, delivery information and checkout are built on a legally sound footing
• place which advertising claims, discounts, claims and newsletter processes need particular attention
• build how an internal legal check for shop changes, campaigns and new products works
• decide which topics can be solved in-house and when external legal advice is worth it

Topic teaser

• Imprint & mandatory information — Which details must be visible, correct and current.
• Privacy & tracking — How consent, cookies, analytics and newsletter work together legally.
• Checkout & consumer law — Withdrawal, delivery times, button solution, prices and mandatory information.
• Payment & invoices — Which requirements apply to payment methods, fees, receipts and processes.
• Claims & advertising — How to safeguard discount campaigns, product promises and newsletters.
• Risk management — How to spot warning-letter risks early and build internal review processes.

Programme — 2 days

Day 1 – Legal basis & shop obligations

09:30–10:45 — The legal framework in e-commerce

• Which obligations really affect online shops
• Distinguishing B2C from B2B cleanly
• Recognising typical grounds for warning letters
• Setting priorities by risk and revenue relevance

11:00–12:30 — Imprint, privacy & consent

• Structuring mandatory information correctly
• Understanding cookie banners and consent flows
• Placing tracking, newsletter and GDPR
• Seeing privacy texts as a process rather than a filing cabinet

13:30–15:00 — Product pages, prices & information duties

• Stating prices, delivery times and shipping costs cleanly
• Assessing product promises legally
• Checking unit price, variants and availability
• Integrating mandatory information visibly into the UX

15:15–16:45 — Checkout, withdrawal & consumer law

• Reviewing the button solution and order summary
• Understanding the withdrawal notice and return logic
• Connecting terms, delivery conditions and payment methods
• Reducing friction without breaching obligations

Day 2 – Marketing law, processes & risk check

09:30–10:45 — Advertising, discounts & claims

• Safeguarding discount campaigns and struck-through prices
• Reviewing product claims and performance promises
• Managing newsletter, opt-ins and advertising consent
• Recognising influencer and social commerce risks

11:00–12:30 — Payment, fulfilment & documentation

• Thinking invoice, payment and returns processes through legally
• Placing marketplaces and external service providers
• Organising retention and evidence
• Reviewing the interfaces between shop, payment and fulfilment

13:30–15:00 — AEI Legal Shop Audit

• Assessing your own shop along the checklist
• Prioritising risk points
• Separating quick fixes from structural tasks
• Preparing open topics for legal advice

15:15–16:45 — Compliance roadmap & internal routines

• Building a 90-day plan for legally sound shop structures
• Defining responsibilities in the team
• Setting review routines for campaigns and shop changes
• Clarifying next steps and external review needs

Our approach

AEI separates legal theory from operational shop reality. You do not work on abstract paragraphs but on the places where risk actually arises in a shop: product page, checkout, tracking, advertising, payment and fulfilment.

You recognise which topics matter immediately — and which need to be prepared properly.

• RISK CLARITY You recognise which topics matter immediately – and which need to be prepared properly.
• SHOP AUDIT You review your shop against clear mandatory fields and document the open points.
• COMPLIANCE ROUTINES You build simple processes so that legal issues do not only become visible once there is a problem.

What you take with you

• Exclusive: AEI legal checklist for online shops
• AEI mandatory pages matrix for imprint, privacy, terms, withdrawal and shipping information
• Checkout review grid including button solution, mandatory information and order summary
• GDPR and consent flow check for tracking, analytics, newsletter and marketing tags
• Claim and discount checklist for product pages, campaigns, struck-through prices and advertising claims
• Risk matrix for prioritising immediate measures, quick fixes and the need for legal advice
• Template: internal legal approval process for campaigns, new products and shop changes
• Personal 90-day compliance roadmap for your shop
• Documentation structure for open legal questions, evidence and upcoming review cycles

Investment and dates

• Regular price: €790 plus VAT
• Early bird price: €630 plus VAT when booking up to 30 days before the start
• Bundle offer: 15% discount in combination with „E-Commerce Operations“
• Format: 2 days on site + self-learning track
• Participants: Max. 16 people
• Language: German
• Location: Berlin, Munich, Cologne and Hamburg

Dates are added continuously. On request we will name the next available date and advise on on-site, live online or self-paced.