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A/B Testing & Experiments
A/B Testing & Experiments The two-day seminar for everyone who no longer wants to decide by gut feeling in the shop: yo…
Data Analytics Masterclass
Data & Analytics Pro The two-day seminar for shop decision-makers who want to derive clear decisions from data: a reduc…
Getting Started with Google Analytics
Getting Started with Google Analytics is a free, self-paced introduction to Google Analytics 4 for people who work with…
Tracking & Tagging
Tracking & Tagging The two-day seminar for everyone who makes sure the data in the shop exists in the first place: you…
Web Analytics with GA4
Web Analytics with GA4 The two-day seminar for everyone who wants to know what really happens in the shop: you learn to…
If you want to decide on evidence in e-commerce, you need numbers that hold. This subject area shows how to collect, check and prepare data so that a decision follows from it — from the event in the shop to the report in the meeting.
Most teams have too many metrics and too little insight. Dashboards are built, nobody looks into them, and the important questions are still answered by gut feeling. The cause is almost never the tool but the missing question: which decision should improve, and how would you notice that it did?
The courses interlock. Web Analytics with GA4 lays the foundation: property, events, evaluation. Tracking & Tagging ensures the data exists at all — and that you can trust it. A/B Testing & Experiments answers the question analytics leaves open: why something changed. The Data Analytics in E-Commerce Masterclass brings it together in reporting that gets read.
Intended for people who do not just pass numbers on but argue with them: e-commerce and marketing leads, shop managers, controllers, team leads with reporting duties.
How to choose your entry. Start with Web Analytics with GA4 if you want to read numbers but are not sure they are right. Start with Tracking & Tagging if your reports look plausible and yet nobody believes them.
A/B Testing & Experiments fits after or alongside: it answers the question of why, which analytics leaves open. Whoever tests without measuring cleanly first optimises on noise.
A sequence that has proven itself: data quality first, then evaluation, then experimentation. The masterclass at the end, when you have to build reporting for several people — not as an entry point.
All courses can be booked individually and run on fixed dates in Berlin, Hamburg, Cologne, Munich and live online.
Frequently asked questions
Dashboards are built, nobody looks into them, and the important questions are still answered by gut feeling. The cause is almost never the tool but the missing question: which decision should improve?
Web Analytics with GA4 lays the foundation. Tracking & Tagging ensures the data exists and can be trusted. A/B Testing & Experiments answers why something changed. The masterclass brings it together in reporting that gets read.
No. Every course can be booked individually. The courses interlock; for where to start, see the recommendation in the text on this page.
On fixed dates in Berlin, Hamburg, Cologne and Munich or live online. The content and the AEI certificate of attendance are the same in both formats. Current dates and prices are in the list on this page and on each course page.
Yes. The same content is available as in-house training, tailored to your examples. Many training courses can also be funded; what is needed for that is described under funding.