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E-Commerce Technology & Setup

All courses can be booked individually — with dates and certificate.

  • All courses bookable individually
  • Bookable individually, with dates
  • AEI certificate of attendance
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Technology decides what is possible later. This subject area covers the decisions you cannot correct quickly: shop system, product data, payment and shipping — and the operation that carries them.

Most of these decisions are made once and paid for over years. Whoever confuses the licence with the cost chooses too optimistically. Whoever treats product data as a side issue notices it in findability, support questions and returns. Whoever saves on payment methods loses orders that nobody sees.

The courses cover the stack. Comparing Shop Systems and Product Data & PIM handle selection and the data model, Payment & Shipping the calculation and steering of providers. The E-Commerce Setup Masterclass and the E-Commerce Operations Masterclass bring it together in an operation that scales and stays resilient.

For managing directors, e-commerce leads, IT owners and project leads facing a system or provider decision.

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How to choose your entry. If a platform decision is pending, start with Comparing Shop Systems — that is where you learn to gather requirements and calculate total cost. If the system is in place and the data is the problem, start with Product Data & PIM.

Payment & Shipping is the course with the fastest effect when orders are lost at the last step. It can be taken independently of everything else.

A sequence that has proven itself: data first, then payment and shipping, then operation. The Setup Masterclass before, when you plan the build; the Operations Masterclass after, when the operation runs and should become more stable.

All courses can be booked individually and run on fixed dates in Berlin, Hamburg, Cologne, Munich and live online.

The matching masterclass

If you want to go deeper: the E-Commerce Masterclasses cover the topic over two full days.
See the masterclasses

Free courses to get started

Nine complete courses at no cost and at your own pace — the easiest way to get to know AEI.
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Frequently asked questions

Shop system, product data, payment and shipping. Most of these decisions are made once and paid for over years. Whoever confuses the licence with the cost chooses too optimistically.

Whoever treats product data as a side issue notices it in findability, support questions and returns. Whoever saves on payment methods loses orders that nobody sees.

No. Every course can be booked individually. If a platform decision is pending, start with the comparison of shop systems; the recommendation is in the text on this page.

On fixed dates in Berlin, Hamburg, Cologne and Munich or live online. The content and the AEI certificate of attendance are the same in both formats. Current dates and prices are in the list on this page and on each course page.

Yes. The same content is available as in-house training, tailored to your examples. Many training courses can also be funded; what is needed for that is described under funding.

E-Commerce Masterclass

Think higher. Go further.

The masterclasses bring the subject areas together — compact, intensive days with a clear outcome. For everyone who makes decisions.

Explore masterclasses