Frequently asked questions

You book directly on the seminar page. Choose a date and a variant there and add the seminar to your cart. For in-house training and coaching, write or call us, because date and scope are agreed beforehand.

Yes. For a cancellation in text form these flat rates apply: free of charge up to and including 28 calendar days before the start, 50 percent of the fee from 27 to 14 calendar days, and 100 percent from 13 calendar days as well as for non-attendance. You may always prove that a lower loss occurred. The full rules are in the terms and conditions.

A one-off rebooking to an equivalent available date is free of charge up to 14 calendar days before the start. Later rebookings we agree case by case.

Yes, up to the start of the event you can name a suitable substitute participant free of charge. Any participation requirements must be met.

No more than 16. The limit is deliberate: at this group size there is time for questions and for examples from the individual companies.

Yes. You receive an invoice after booking and can pass it straight to your accounting department. If you need additional details, such as a purchase order number, tell us when booking or afterwards.

Every seminar consists of two days in person or live online plus an accompanying self-learning track. The two days work with short inputs, exercises and examples, the track deepens the topics at your own pace.

That depends on the level. Seminars in the Fundamentals pillar assume no specific prior knowledge. In the Growth & Performance and Strategy & Leadership pillars, experience in online retail or digital marketing helps. The recommended level is stated on each seminar page.

The seminars are held in German. Materials and technical terms are partly in English, because that is how they are used in practice.

Your own laptop makes sense, as we work on examples. For live online you need a suitable device, a sufficiently stable internet connection and working audio and, if needed, video equipment.

Yes. Participants get access to the materials, worksheets and recordings in the learning area of their account. The materials remain available after the seminar.

Both variants are available. The seminar page shows which dates take place on site and which live online. The content is identical.

Yes, every participant receives the AEI participation certificate. It confirms attendance and names the course, level and date. It is not an examination certificate, because the seminars do not include a final exam.

Every certificate carries a certificate number with a verification link. Through that link the certificate can be checked without logging in. How it works is described on the certification page.

In the learning area of your account under "My certificates". The certificate is available there as a PDF download.

Yes, in exceptional cases, for example if a participation is withdrawn later. The verification page then shows the certificate as revoked, with a date. A verification page that confirms everything would be worthless.

For consumers we show total prices including VAT. For companies we can quote net prices plus VAT, which is clearly marked in the checkout.

Available methods include PayPal, Mollie with the payment methods offered there, Klarna, Billie and purchase on invoice. The methods actually offered in the checkout apply.

In Germany there are several routes for professional training, such as the training voucher, programmes run by the federal states, scholarships or tax deductibility. Whether funding is possible, and through which programme, is decided by the funding body, not the provider. We are happy to tell you which documents we issue for that. More on the funding page.

Individuals can usually claim training costs as income-related expenses, companies as operating expenses. The details depend on your situation and belong with your tax adviser. We provide the invoice and the certificate of attendance.

The live dates are not recorded. We only provide recordings where the self-learning track calls for them, so that nobody appears in a video without knowing.

A computer or laptop, a sufficiently stable internet connection and working audio and, if needed, video equipment. You are responsible for your device and your connection.

Yes. Live online seminars have the same question rounds as on-site sessions, plus the option of asking in the chat. The groups are small enough that nobody gets lost.