Leadership in e-commerce is rarely a career topic and usually a bottleneck. This subject area connects the business decisions with the question of how to lead people through them.
Scaling, internationalisation, exit — these are not projects but situations in which a company changes its shape. What is regularly missing is the ability to make a direction understandable, clarify roles and read resistance as information rather than rejection.
The courses follow two movements. The masterclasses cover the big decisions: Strategy & Business Models, Scaling & Internationalisation, Leadership & Organisation, Company Sale & Exit and Digital Nomad. These seminars work on the role itself: Your First Leadership Role, Agile Leadership & OKR, Leading Remote & Hybrid Teams and Leading Digital Change.
For managing directors, department and team leads, and subject owners who lead without disciplinary responsibility.
How to choose your entry. New to the role: Your First Leadership Role — delegation, feedback and the first hundred days. In the role for a while but without a system: Agile Leadership & OKR. Team working distributed: Leading Remote & Hybrid Teams.
The masterclasses cover the commercial side: Strategy & Business Models for direction, Scaling & Internationalisation for growth, Leadership & Organisation for the structure behind it. Company Sale & Exit only when a sale is actually on the table.
A sequence that has proven itself: your own role first, then goals and rhythm, then the organisation. Whoever introduces structure before being able to lead builds a system nobody carries.
All courses can be booked individually and run on fixed dates in Berlin, Hamburg, Cologne, Munich and live online.
Frequently asked questions
The masterclasses cover the big decisions: strategy, scaling, organisation, company sale and digital nomad. The seminars work on the role itself, such as the first leadership role, agile leadership, remote teams and leading digital change.
Scaling, internationalisation and exit are situations in which a company changes its shape. What is regularly missing is the ability to make a direction understandable, clarify roles and read resistance as information.
No. Every course can be booked individually. If you are new to the role, start with the seminar on the first leadership role; the recommendation is in the text on this page.
On fixed dates in Berlin, Hamburg, Cologne and Munich or live online. The content and the AEI certificate of attendance are the same in both formats. Current dates and prices are in the list on this page and on each course page.
Yes. The same content is available as in-house training, tailored to your examples. Many training courses can also be funded; what is needed for that is described under funding.








