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Checkout Optimization
Checkout Optimization The two-day seminar for everyone whose baskets are full and whose orders are still too few: you l…
Conversion Optimization Masterclass
Conversion Fundamentals The two-day seminar for shop owners who want to turn existing traffic into more revenue: you le…
UX & Usability in the Shop
UX & Usability in the Shop The two-day seminar for everyone who wants customers to find what they are looking for: you…
Conversion is not a trick but a series of decisions a customer can make — or not. This subject area works on the places where that is decided: the page, the user guidance and the last step before the purchase.
Buying traffic is expensive; losing it is more expensive. Whoever buys traffic and does not look at the checkout pays for visitors who buy nothing. And whoever argues about design instead of checking tasks changes the wrong thing for months.
The courses cover the path. UX & Usability in the Shop gives you a framework to assess any page in twenty minutes — without arguing about taste. Checkout Optimization takes the most expensive part of the funnel apart: mandatory fields, costs, payment methods, trust. The Conversion Optimization Masterclass connects both with testing and prioritisation, so that many findings become three measures.
For people who decide about shop pages, design them or are responsible for the conversion rate.
How to choose your entry. If you do not know why customers drop out, start with Checkout Optimization — that is where the loss is largest and fastest to fix. If you want to assess pages without arguing about taste, start with UX & Usability in the Shop.
The Conversion Optimization Masterclass is the next step if you want to establish a procedure rather than improve single places: hypothesis, test, prioritisation, rhythm.
A sequence that has proven itself: diagnosis first (usability framework), then the most expensive place (checkout), then the procedure. Whoever starts testing before knowing the rough errors tests details.
All courses can be booked individually and run on fixed dates in Berlin, Hamburg, Cologne, Munich and live online.
Frequently asked questions
Buying traffic is expensive, losing it is more expensive. Whoever buys traffic and does not look at the checkout pays for visitors who buy nothing. Checkout Optimization takes mandatory fields, costs, payment methods and trust apart.
UX & Usability in the Shop gives you a framework to assess any page in twenty minutes, based on tasks rather than opinions.
No. Every course can be booked individually. The courses cover the path from the page to the purchase; the recommendation for where to start is in the text on this page.
On fixed dates in Berlin, Hamburg, Cologne and Munich or live online. The content and the AEI certificate of attendance are the same in both formats. Current dates and prices are in the list on this page and on each course page.
Yes. The same content is available as in-house training, tailored to your examples. Many training courses can also be funded; what is needed for that is described under funding.