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An open seminar brings people from many companies together. In-house training brings your team to the same level on one date, using your examples and without travel time for each person.
In-house training at a glance
- Participants: up to 16 people
- Format: on site at your company or live online
- Content: drawn from our seminar programme or tailored to your tasks
- Duration: usually 2 days, other lengths by agreement
- Certificate: AEI participation certificate for every participant
- Date and price: by agreement
What in-house training does
In open seminars, participants talk about different shops, systems and markets. In-house training works on one shared subject: your range, your processes, your figures. That shortens discussions and speeds up decisions, because everyone is looking at the same examples.
- Introducing a topic to a whole team instead of one person
- Preparing for a project such as a relaunch or a new channel
- Aligning knowledge across departments such as marketing, IT and buying
- Onboarding new colleagues into existing e-commerce processes
E-Commerce Masterclass: Fundamentals
E-Commerce Masterclass: Growth & Performance
E-Commerce Masterclass: Strategy & Leadership
Your topic
How your agenda comes together
- Initial call: we establish by phone or video call who will take part, what the training should achieve and when it should happen. Contact: +49 89 62 82 4893.
- Choosing topics: you look through the seminar programme and mark what matters for your team. We tell you what fits into a day and what would be too much.
- Draft agenda: you receive a schedule with timings, exercises and the examples we should include. Examples from your own shop make the biggest difference.
- Delivery: on site at your company or live online. Exercises run on your data and tasks, not on a sample case.
- Transfer: on request we close with a collected list: open tasks, owners, next dates.
What we need beforehand
- Number of participants and how the group is made up, for example marketing, IT, buying or management
- The goal of the training in one sentence
- Access to the topics that should be discussed on your own data
- A date proposal with two or three options
What in-house training does not replace
In-house training works with your situation. When the task is to try something new or to compare notes with other companies, an open seminar is the better choice. The two combine: an open seminar for the overview, in-house training for the part that only concerns your team.
Cost and funding
We quote the price after the initial call, because it depends on duration, number of participants and preparation. Whether a training can be funded, and through which programme, is decided by the funding body. The funding page lists the routes that exist and the documents we issue for them.
Up to 16. The limit has the same reason as in our open seminars: there should be time for questions and for examples from your own company. For larger groups we split the training across two dates.
Yes. We start from the seminar programme and tailor it to your tasks. It works best when you name two or three concrete cases in advance that we should work on.
At your company or live online. For live online each participant needs a suitable device and a sufficiently stable internet connection. On site at your premises we bring technology and materials, you provide the room and refreshments.
Yes, every participant receives the AEI participation certificate. It names the course, the level and the date. How it is structured and how it can be verified is described on the certification page.
For in-house training with a tailored agenda, four to six weeks of lead time is comfortable, so that examples and materials can be matched to your situation. We are happy to check short-notice dates, but they depend on trainer availability.