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AI Analytics & Reporting
AI Analytics & Reporting The two-day seminar for everyone who receives reports and has to make decisions: you learn to…
AI Foundations for E-Commerce
AI Foundations for E-Commerce The two-day seminar for everyone who wants to use AI in retail and not stop at the demo:…
AI in E-Commerce Masterclass
AI in E-Commerce Masterclass The two-day masterclass for shop decision-makers who want to turn individual AI tools into…
AI Law & the EU AI Act
AI Law & the EU AI Act The two-day seminar for everyone who uses AI and has to answer for it: you learn which risk clas…
Generative Content Creation
Generative Content Creation The two-day seminar for everyone who needs content at scale and does not want to trade qual…
Prompting & AI Tools in Daily Work
Prompting & AI Tools in Daily Work The two-day seminar for everyone who uses AI tools and does not want to guess: you l…
AI is not a project but a decision about which work you hand over. This subject area shows what works reliably today, which data it needs and which duties come with it.
A lot of what is sold as AI is automation with rules. Conversely, people often expect a model to understand relationships that nobody in the company has documented. Whoever knows the difference saves budget and avoids projects that nobody can explain after six months.
The courses lead from craft to responsibility. Prompting & AI Tools in Daily Work is the entry into daily practice, AI Foundations for E-Commerce the selection of viable use cases. AI Analytics & Reporting and Generative Content Creation go deep into the two most common applications. AI Law & the EU AI Act settles the duties, and the AI in E-Commerce Masterclass bundles everything into a roadmap.
For marketing and e-commerce leads, project owners and managing directors who introduce AI and have to answer for it.
How to choose your entry. Start with Prompting & AI Tools in Daily Work if you use AI daily and want better results — that is the course with the fastest benefit and the lowest risk. Start with AI Foundations for E-Commerce if you have to decide which initiatives are worth it.
Whoever produces AI content cannot avoid Generative Content Creation; whoever evaluates numbers cannot avoid AI Analytics & Reporting. AI Law & the EU AI Act belongs with it as soon as systems are in use — regardless of how small the use is.
A sequence that has proven itself: craft first, then selection, then law, then scaling. The AI in E-Commerce Masterclass last, when you need a roadmap for a whole team.
All courses can be booked individually and run on fixed dates in Berlin, Hamburg, Cologne, Munich and live online.
Frequently asked questions
A lot of what is sold as AI is automation with rules. Whoever knows the difference saves budget and avoids projects that nobody can explain after six months.
Prompting & AI Tools in Daily Work is the entry into daily practice, AI Foundations for E-Commerce helps select viable use cases. AI Law & the EU AI Act settles the duties that come with using it.
No. Every course can be booked individually. A recommendation for where to start is in the text further up on this page.
On fixed dates in Berlin, Hamburg, Cologne and Munich or live online. The content and the AEI certificate of attendance are the same in both formats. Current dates and prices are in the list on this page and on each course page.
Yes. The same content is available as in-house training, tailored to your examples. Many training courses can also be funded; what is needed for that is described under funding.