References

This page grows with the feedback we are allowed to publish.

Discuss a project View seminar

We could collect client logos here and quotes without a name. Instead we show what can be checked: who teaches, how the programme is built and the rules we apply before publishing feedback.

What we can show today

Programme

All seminars

From the basics to leadership topics, each with two days in person and a self-learning track.

See the seminars

Structure

3 levels

E-Commerce Masterclass: Fundamentals, E-Commerce Masterclass: Growth & Performance, E-Commerce Masterclass: Strategy & Leadership. Every topic has its place.

See the levels

Group size

Max. 16 people

Small groups, so that questions, examples and discussion have room.

Terms of participation

Teaching

3 trainers

Philipp Hatlapa, Kevin Tharan and Stefan Andorfer teach the seminars and are your contacts for coaching.

Get in touch

Who teaches

Philipp Hatlapa, Managing Partner

Philipp owns planning, delivery, sign-off and follow-up in the project. In the masterclass he makes sure a topic turns into a sequence that works in a real shop.

Kevin Tharan, Managing Partner and CTO

Kevin owns technology and architecture: Shopware, custom software, AI and automation. He teaches the technical topics of the masterclasses.

Stefan Andorfer, Partner and Growth Manager

Stefan comes from performance and online marketing and adds brand building to it. He shows how growth becomes measurable rather than merely louder.

Good training does not end with the agenda, it ends with a plan for Monday.

The three masterclass levels: Fundamentals, Growth & Performance, Strategy & Leadership.

Client feedback

We only publish feedback with explicit permission and with a name or a role. That is why there is no collection of anonymous quotes here, and no rating that nobody can trace.

As soon as the first approvals are in, the statements will appear here, each with the course, the date and the person's role. If you have attended one of our seminars and agree that we publish your feedback, write to info@alpha-ecommerce-institut.de.

If you want to talk before booking

References are useful, but they do not replace a conversation. If you want to know whether a seminar fits your situation, call us on +49 89 62 82 4893. We will also tell you when another format fits better.

Why are there no client logos here?

Because a logo on its own says little about a training course. Anyone who wants to know how we work can read the trainer profiles, join an open seminar or simply call us.

Can we talk to former participants?

If the person has agreed, we are happy to arrange it. Ask us and we will sort it out in advance.

Do you collect feedback on the seminars?

Yes. After every date we ask participants for feedback on content, pace and how useful it was for their daily work. We use that feedback to adjust sequences and exercises.