E-Commerce Setup Masterclass

E-Commerce Setup The two-day seminar for anyone who wants to set up an online shop the right way: from choosing the shop system through product data, payment and shipping to tracking, consent and a launch roadmap.

E-Commerce Setup at a glance

• Format: 2 days on site + self-learning track
• Level: Starter to consolidation phase
• Participants: Max. 16 people
• Language: German
• Certificate: AEI certificate of participation
• Investment: €790.00 plus VAT

From the outside an online shop often looks simple: products, cart, checkout. Behind it, an entire technical system decides whether your shop is sellable, measurable and scalable. Whoever does not understand the foundations properly quickly builds on shaky ground: the wrong shop system, unclear payment processes, missing tracking, weak product data or a checkout that leaves revenue on the table.

This seminar gives you the technical clarity you need for a professional shop launch. You will understand the key building blocks of a modern e-commerce setup, make better system decisions and go home with a concrete setup roadmap.

Who is this seminar for?

For founders, shop owners, side hustlers and digital entrepreneurs who do not just want their online shop online somehow, but want to set it up in a technically sound, measurable and scalable way.

• You want to understand which shop system really fits your business model.
• You already have a shop idea but lack the technical overview.
• You want to think payment methods, shipping, product data and checkout through together.
• You are worried about having to fix expensive system errors later.
• You lack a clear roadmap from the first setup to a shop that is ready to go live.

Your learning objectives

After this seminar you can:

• analyse which technical building blocks a professional online shop really needs.
• decide which shop system fits your range, budget, team and growth target.
• build an understanding of how product data, categories, variants and cart work together.
• assess which payment options create trust and reduce cart abandonment.
• structure how shipping, returns and fulfilment are connected technically.
• evaluate which tracking, consent and analytics foundations must be in place before launch.
• prioritise which setup tasks are critical before going live and which can follow later.
• develop how a shop idea becomes a robust technical MVP.

The central setup building blocks

• Shop system — compare Shopify, WooCommerce, Shopware and other systems strategically.
• Product data — structure ranges, variants, attributes and categories cleanly.
• Payment — set up payment methods, PSPs and checkout trust correctly.
• Shipping — clarify delivery options, returns and carrier integration early.
• Tracking — prepare consent, analytics and conversion measurement before launch.
• Launch setup — build the first shop so it goes live quickly and stays scalable.

Programme — 2 days

Day 1 – Shop foundation, systems & product data

09:30–10:45 — The technical foundation

• Understand shop architecture
• Place frontends, backends and interfaces
• Define MVP logic for the first shop
• Avoid typical setup mistakes before you start

11:00–12:30 — Assessing shop systems properly

• Compare Shopify, WooCommerce, Shopware & co.
• Check cost, extensibility and team fit
• Prepare make-or-buy decisions
• Make the system decision with a criteria matrix

13:30–15:00 — Product data & range

• Plan product structure, variants and attributes
• Build categories and filter logic cleanly
• Prepare content fields for SEO and conversion
• Understand data quality as a growth lever

15:15–16:45 — Checkout & conversion basics

• Review cart logic and checkout paths
• Place trust elements and mandatory information
• Reduce cart abandonment technically
• Create a launch check for the customer journey

Day 2 – Payment, fulfilment, tracking & launch roadmap

09:30–10:45 — Payment setup

• Select payment methods by target group
• Compare payment service providers
• Weigh risk, fees and conversion
• Create a payment checklist for your shop

11:00–12:30 — Shipping, returns & fulfilment

• Structure shipping logic, delivery zones and prices
• Understand carrier and fulfilment integrations
• Plan returns processes with the customer in mind
• Spot operational pitfalls before launch

13:30–15:00 — Tracking, consent & analytics

• Place the consent foundation for marketing and analytics
• Prepare GA4, pixels and conversion events
• Avoid tracking gaps before you start
• Build a measurement plan for the first 90 days

15:15–16:45 — Your setup roadmap

• Finalise the MVP scope
• Set priorities for going live
• Clarify the tool stack and responsibilities
• Create your personal 90-day roadmap

Our approach

AEI does not work with abstract tool demos. You break a shop down into its decisive building blocks and assemble a clear technical target picture from them.

In the self-learning track you prepare your shop idea, your range and your previous tool decisions, so the work in the seminar starts directly from your real setup.

• SETUP-MAP You visualise the technical structure of your shop from the system to tracking.
• CHECKLISTS You work with concrete launch, payment and fulfilment checks.
• MVP-ROADMAP You define what is essential for the start and what comes later.

What you take with you

• AEI shop system scorecard for assessing Shopify, WooCommerce, Shopware & co.
• Personal setup roadmap for your online shop.
• Launch checklist for system, product data, checkout and tracking.
• Payment decision matrix with criteria for payment methods and PSPs.
• Fulfilment and shipping checklist for in-house or outsourced processing.
• Product data structure template for categories, attributes and variants.
• Tracking & consent base plan for GA4, pixels and conversion events.
• MVP scope template: what must be in place before going live, what can follow later?
• Exclusive: AEI Pre-Launch Review Sheet for the final technical check.

Investment and dates

• Regular price: €790 plus VAT
• Early bird price: €630 plus VAT when booking up to 6 weeks before the start
• Bundle offer: 15% discount in combination with „Traffic Fundamentals“
• Format: 2 days on site + self-learning track
• Participants: Max. 16 people
• Language: German
• Location: Berlin, Munich, Cologne and Hamburg

Dates are added continuously. On request we will name the next available date and advise on on-site, live online or self-paced.