Payment & Shipping

Payment & Shipping The two-day seminar for everyone whose order is lost at the last step: you learn to choose payment methods by audience and risk, to calculate shipping costs transparently and to reduce returns without driving customers away. By the end you know the levers that improve conversion and margin at the same time.

Payment & Shipping at a glance

• Format: 2 days on site + self-learning track
• Level: basic to advanced
• Participants: max. 16 people
• Language: German (English on request)
• Certificate: AEI certificate of attendance
• Investment: €290.00 plus VAT

Payment and shipping are the two areas where e-commerce most often loses money without anyone noticing. A missing payment method costs orders. Overly generous shipping costs margin. An unclear delivery time costs both.

Both topics are usually delegated to a provider and never touched again. Yet they are designable: which payment methods are offered, what shipping costs and how both are communicated decides about purchase and repeat purchase.

This seminar works on the calculation. You order payment methods by audience, cost and fraud risk, calculate shipping and returns and define the metrics with which you steer providers and processes. By the end stands a setup you can justify.

What you take away

• An assignment of payment methods to audiences, basket and risk.
• A shipping calculation that brings margin and expectation together.
• Measures against returns that do not come at the cost of conversion.
• A communication routine for delivery time and availability.
• Metrics with which you assess payment and shipping providers.

Your learning objectives

• You distinguish payment methods by cost, risk and fit.
• You recognise which missing payment method costs you orders.
• You calculate shipping costs so that they carry and deter nobody.
• You reduce returns through information instead of hurdles.
• You steer providers with metrics instead of impressions.

The levers at a glance

The missing payment method costs more than the most expensive one. A customer without their usual option does not buy, they switch. The fee for an additional payment method is almost always smaller than the lost order.

Shipping costs are part of the price, not an annoyance. Whoever states them early and clearly gets abandoned less often than someone who hides them — even when they are higher.

Delivery time is a promise. Whoever states it optimistically wins in the short term and loses the repeat purchase. Whoever states it conservatively and keeps it wins both.

Returns fall through information. Size, material, fit and images prevent more returns than any returns fee — and cost no customers.

Who is this seminar for?

For people responsible for revenue, margin or logistics in a shop.

• E-commerce and shop managers who have to hold conversion and margin at the same time.
• Finance and controlling owners who assess shipping and payment.
• Logistics and service teams responsible for returns and delivery times.
• Founders who want to decide their setup consciously for the first time.

Basic commercial knowledge is enough. The calculations are built together during the seminar, with simple spreadsheets.

The seminar is not suitable for teams implementing a payment or shipping integration technically. We work on selection, calculation and steering.

Investment and dates

Participation costs €290.00 plus VAT, including the self-learning track, materials and certificate of attendance. There are six dates per year in Berlin, Hamburg, Cologne, Munich and live online, plus an in-house variant for teams. You will find all dates in the list on this page.

You do not need system access for the exercises. Anyone who brings their own payment and shipping costs can do the calculation directly on their shop.

After the seminar

You keep the materials, a calculation sheet for shipping and returns and an overview of payment methods with cost, risk and audience. With that you can review your setup within a week.

The sheet shows per order what shipping and payment cost and what remains. Whoever updates it once a quarter notices a shift before the margin tips.

One column of the sheet is reserved for the fraud and chargeback rate. It is the number that quietly eats a payment method you thought was cheap, and it is the one nobody looks at until the year is over.

Two weeks after the seminar you receive a short follow-up: the payment method you added and its effect on the dropout rate.

For teams the seminar is available as an in-house event with your own terms. The procedure stays the same, the examples come from your shop.

Programme: 2 days

Day 1 – Payment fundamentals

• Understanding payment methods
• Costs and risks
• Choosing suitable payment methods
• Avoiding fraud
• Shipping methods and costs
• Delivery time and communication

Day 2 – Shipping

• Checkout and conversion
• Reducing returns
• Payment metrics
• Steering providers

Both days run from 09:00 to 16:15 with breaks in the morning, at midday and in the afternoon. Short self-checks sit between the blocks so you can test where you stand before moving on.

Each day has three parts: an introduction to the pattern, an exercise with your own numbers and a review in the group. At the end of day one your payment method selection stands; on day two you calculate shipping and returns.

The seminar includes a self-learning track. It contains the patterns from both days as short units with examples and one self-check each. You can work through it before the date to clarify terms, or afterwards to repeat what stuck and what did not.

Our approach

We work on your setup, not on a best-practice list. At the start of each exercise you decide which audience you are looking at and what they expect; at the end stands a decision with a number behind it.

The exercises are short and repeat in variations. That is deliberate: a feeling for cost does not come from listening but from calculating repeatedly with real amounts.

Every block ends with a sentence you could show a colleague: which option you chose, what it costs per order, and what it buys you.

We work in pairs, in small groups and in plenary, with changing partners. Every participant gets feedback on their calculation, not just on their choice. Group level and participant count are deliberately limited: with 16 people no anonymous lecture is possible.