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Participants Personally Trained
E-Commerce Expertise
Highly Specialized Seminars
Years of Experience
Why the Alpha E-Commerce Institute?
Training in e-commerce, built from live project work and geared to day-to-day online retail.
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Certificate of attendance
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Comprehensive Learning Materials
Current Seminars
Discover our most popular training programs.
Automation Fundamentals The two-day seminar for shop owners who want to take recurring work out of daily operations: yo…
E-Commerce Setup The two-day seminar for anyone who wants to set up an online shop the right way: from choosing the sho…
Traffic Fundamentals The two-day seminar for shop owners who want to make digital visibility plannable: you combine SEO…
Why E-Commerce Training Is More Important Than Ever
German e-commerce has grown for years and changes faster than most other retail channels. New platforms, stricter rules on data protection and advertising, and customers who buy across several channels at once. On top of that come AI and automation, taking over tasks in search, content and customer service that used to be manual work. Anyone making decisions in this environment should know the parts that have to work together.
Our seminars teach that using examples from practice: from the shop system and product data to marketing and analytics, and on to the legal framework. Whether you are building a shop, improving existing channels or selling on marketplaces, the programme covers all three levels.
What Makes Our E-Commerce Seminars Stand Out?
Who Are Our E-Commerce Seminars For?
Our training programs are designed for a wide range of participants, including entrepreneurs who want to launch their own online store, marketing managers looking to expand their e-commerce expertise, business executives driving digital transformation, and sales and marketing professionals seeking to specialize.
With our structured learning levels (Beginner, Intermediate, Expert), everyone can find the right seminar. Whether you are just starting your e-commerce journey or already have years of experience, we offer the right training program to support your professional growth.
An Investment in Your Future
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Where would you like to start?
Three levels, one path: from the basics to leading in digital commerce.
Check funding before you book
Training costs money and time. Both are easier to justify when the paperwork is right.
There are several routes, such as the training voucher, programmes run by the federal states, scholarships or claiming training costs for tax purposes. Whether funding is possible, and through which programme, is decided by the funding body. The funding page lists the routes and what you need for them.
AI and automation in e-commerce
Artificial intelligence as a permanent part of shop operations, not a single tool. The term for it is AI Commerce.
Artificial intelligence does not change work in online retail as a single tool, but as part of day-to-day operations. Where hundreds of product texts, customer enquiries or reports pile up, AI takes over the routine and leaves the decision with people.
The term for this interplay is AI Commerce: artificial intelligence and automation as a fixed part of search, content, service and reporting.
Our seminars pick this up. The AI in E-Commerce Masterclass at the level E-Commerce Masterclass: Growth & Performance builds a plan for your own shop in two days, from choosing the use cases to the rules for deployment. What the term covers is explained in the AI Commerce glossary entry; the way into implementation is in the article AI and automation in e-commerce.
Read up on what the seminar covers in depth
Explained briefly in the glossary, in detail in the articles.
How a seminar runs
Two days on site or live online, plus a self-learning track.
What to expect
- Two days on site or live online, the content is identical.
- A self-learning track to go deeper after the seminar day.
- A maximum of 16 participants, so questions and examples have room.
- Examples from your own work rather than from a sample business.
- AEI certificate of attendance with a number and a verification link for your employer.
For individuals, teams and organisations
The same knowledge, three ways to use it.
Individual
Team
Organisation
Frequently Asked Questions (FAQ)
Here you will find answers to the most frequently asked questions about our e-commerce seminars and training programs.
The seminars in the Fundamentals pillar assume no specific prior knowledge. In the Growth & Performance and Strategy & Leadership pillars, experience in online retail or digital marketing helps. The recommended level is stated on each seminar page. A seminar runs for two days on site or live online, plus a self-learning track.
Yes, every participant receives the AEI certificate of attendance. It confirms attendance and names the course, level and date. There is no final exam, so the certificate is proof of attendance, not an examination certificate. Each certificate carries a number with a verification link that your employer can look up without logging in. How that works is described on the certification page.
There are several routes, such as the training voucher, programmes run by the federal states, scholarships or claiming training costs for tax purposes. Whether funding is possible, and through which programme, is decided by the funding body, not the provider. We cannot promise funding, but we issue the documents in a form that is usable for an application. The funding page lists the routes and what you need for them.
Yes. Every seminar is available as in-house training for up to 16 people, at your company or live online. Content and examples follow your tasks rather than a sample business. How an agenda comes together and what we need beforehand is described on the in-house training page.
Both are available: on site at our locations in Berlin, Munich, Cologne and Hamburg, or live online. The content is identical, and so is the certificate. On site there is more time for exchange, live online saves the travel. For live online you need a suitable device, a sufficiently stable internet connection and working audio and, if needed, video equipment. Which dates use which format is stated on the respective seminar page.
The content comes from ongoing project work and is revised regularly. Our trainers are practitioners and work with the examples that are currently on their desks. Topics that change quickly, such as ad platforms, tracking or the legal situation, are part of the seminars because they are on the agenda anyway. All dates are listed under all seminars.
Yes. AI and automation run through several seminars, most fully through the AI in E-Commerce Masterclass in the E-Commerce Masterclass: Growth & Performance level. Over two days it builds a plan for your own shop, from choosing the use cases through content, service and data to the automation of recurring tasks and the rules for use. What the term AI Commerce covers is explained in the glossary.